Electric Disillusionment: Luxury Car Makers Rethink the EV Dream
Just a few years ago, luxury automakers touted battery power as the next frontier for high-end driving, promising that their electric models would eclipse petrol-powered performance and profitability. Fast forward to today, and industry titans like Porsche and Mercedes find themselves confronting the sobering reality that premium electric vehicles are a tougher sell than anticipated. […]
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